
Sarah Perez has an interesting article today about the need for a more evolved address book on mobile phones and on the web. Her comments come on the eve of the launch of the much anticipated Palm Pre and the much speculated update of the iPhone. Sarah’s basic question, “Why Hasn’t Anyone Developed a Great Mobile Contact Manager?” is one that is near and dear to our hearts at DUB because that’s precisely what we’re building.
For a long time, we’ve looked at contact managers, address books, and the like as basic software where information is static. The reality is that people’s address books are in a constant state of change, as certain contacts move locations, change jobs, get new phone numbers, etc. The dilemna with desktop address book software, both Apple’s Address Book and Microsoft’s Outloook Address Book, is that both are designed primarily for corporate IT environments. Within a corporate setting, there is the idea of the Global Address List (GAL) that lists all company personnel, and their relevant contact info. The GAL is created and updated by the IT department, and then updates are pushed out to each person in the company. An employee’s desktop computer then synchronizes with their mobile devices either wirelessly or when the employee plugs in the phone to the computer, and that’s how contact info makes it to your phone.
Here’s the problem: people have contacts outside of their workplace (I know, who would’ve thunk it?). Thus, even the most robust corporate contact management software can’t (and shouldn’t) account for people who are not part of the company. I don’t think my cousin should have to contact my employer’s IT department to ask them to update his contact info and then push it out to me and my mobile device. I mean, come on, that’s ridiculous. We need to get away from this idea of hierarchical control of contact information and move to a system where everyone is accountable for their own information, and when they update that information, there is a universally available system that automatically updates their contacts and synchronizes the information with each of them.
On the topic of synchronization, consider this… If we can sync between phone and computer, why can’t we sync between phone and phone? Specifically, between my phone and your phone? When I change my contact info, why is there a practice where I take a separate step to send out an email blast to all 859 people in my address book and tell them that my contact info has changed, to which each of those 859 recipients have to take yet another step to update my contact information within their phone? Why can’t something just alert you that I’ve updated my contact information and automatically make the switch on your end due to the fact that I am one of your contacts. In 2009, with all the connectivity and technology we have freely available to us, for us to still be updating contact information manually strikes me as so completely ridiculous that I struggle to comprehend why we’re still doing it. Surely, there’s got to be a better way.
If you’re fired up about this problem then I’ve done something right today. That’s what I do: I get people fired up, and motivate them to take action. In this case, the action I want you to take is first and foremost to realize that we can do better then what we currently think of as an address book. We have the power to enable people to seamlessly update their contact information and have those updates automatically go out to the phones of all their contacts. We have the power to completely eliminate the task of having to manually manage your address book, and prevent the problem of having dated contact information for a friend, client, family member, or customer. The only question yet to be answered is if we have the wisdom to effectively challenge the status quo and change people’s habits? Do we have the right message that will allow us to alter people’s perception and make them think big about what’s possible? I think we do…
To Sarah I would respond this way, “Someone is developing a great mobile contact manager… we are.”